Introduction

• Visibility and Controversy: Visibility sells, controversy increases virality.
• Influencers and Politicians: Both use controversy to gain attention.

Anti-Social Influencers

• Use controversy for views and revenue.
• Examples: Playing with snakes, legal issues, public fights.
• Discuss their eventual destination: Reality TV shows like Bigg Boss.

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Bigg Boss - India's Popular Reality Show

• Format: Contestants in a house, completing controversial tasks.
• Popularity: 17 seasons, multiple regional versions.
  • Salman Khan's season: Over 10 crore views.
  • Total watch time: 3000 crore minutes.
• Perceived as harmless entertainment but has deeper impacts.

Origins and Format of Bigg Boss

• Adaptation of Big Brother.
• Creates controversy for viewership.
• Escape for Common People: Provides an outlet from daily stress.

The Dark Side of Bigg Boss

• Controversial Participants: Popularity based on controversy (e.g., Swami Om).
• Kayfabe: Scripted reality, similar to pro wrestling.
• Mind Manipulation: Designed to provoke emotions and conflicts.

Impact on Society

• Voyeurism and Sadism: Enjoying others' suffering.
  • Examples: Applying chili powder, treating people as pets.
• Mental Health Concerns: Suicide risk, mental torture.

Real Life Implications

• Normalization of Negative Behavior: Leads to social media bullying and personal attacks.
• Impact on Youth: Teenagers normalize violence, sadism, and bullying.
• Judiciary Involvement: Court notices on content violence.

Case Study: Sushant Singh Rajput

• Media and public turned the case into a real-life Bigg Boss.
• Rhea Chakraborty targeted unfairly.

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Summary and Recommendations

• Digital Minimalism: Avoid wasting time on such content.
• Healthy Consumption: Read or listen to valuable content (e.g., Cal Newport’s book).
• Audible Promotion: 2-month free trial for Deshbhakt viewers.
• Question Influencers: Assess their contribution to society.

Conclusion

• Essential to focus on personal growth rather than on toxic influencers.
• Use your time wisely for better mental health and societal contribution.