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Google Pixel 10 Series: Color Options Revealed Ahead of Launch
Google will officially launch its Pixel 10 series — including the Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and Pixel 10 Pro Fold — on August 20, 2025 at its Made by Google event in New York. According to multiple credible leaks, this generation will bring one of the boldest and most diverse color palettes in Pixel history, mixing bright, youthful hues with premium, understated tones.
Background: Pixel’s Color Evolution
Over the past few years, Google has alternated between safe neutrals like Obsidian and Porcelain, and occasional splashes of pastel. The Pixel 9 series leaned on minimalism, but in 2025, Google appears to be taking a bolder route for its base model while keeping the Pro lineup refined. This aligns with a broader industry trend toward personalisation, where consumers increasingly use their devices as lifestyle statements.
Pixel 10: The Most Colorful Base Model Yet
The standard Pixel 10 is tipped to arrive in four distinct colors:
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Obsidian – a timeless matte black.
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Indigo – a deep blue-purple with a metallic sheen.
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Frost – a cool, pale blue with a soft matte finish.
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Limoncello – a vibrant yellow-green inspired by the Italian drink.
Industry watchers say these colors are not only visually striking but also targeted at younger users and those wanting a phone that stands out in everyday use.
Pixel 10 Pro & Pro XL: Premium, Understated Tones
The Pixel 10 Pro and Pro XL will reportedly focus on elegance with:
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Obsidian – classic black.
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Porcelain – soft white with subtle warmth.
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Jade – rich green with a premium gloss.
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Moonstone – a silvery-grey with mineral-inspired depth.
These shades keep the flagship models professional while still offering a hint of personality.
Pixel 10 Pro Fold: Exclusive Palette
Google’s foldable flagship, the Pixel 10 Pro Fold, will launch in just two finishes:
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Moonstone – sophisticated metallic grey.
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Jade – luxurious deep green.
Interestingly, the foldable skips standard black entirely, signalling Google’s intent to make the Fold stand apart.
Why Colors Matter in 2025
Color is more than a cosmetic choice — it’s part of brand identity and user experience. A bright Limoncello Pixel 10 instantly signals a fun, youthful vibe, while Moonstone on a Pixel 10 Pro Fold speaks to premium design. Competitors like Apple and Samsung have experimented with limited seasonal colors, but Google’s strategy seems to be offering wide variety from day one.
Expert Reactions
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Android Headlines calls the Pixel 10’s base colors “the most daring in the series’ history.”
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PhoneArena praises the “balanced mix of vivid and neutral” tones.
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Android Authority notes that some colors, like Jade, may be tied to specific storage configurations — a move that could drive scarcity-driven demand.
Market Impact & User Appeal
Analysts believe the diverse palette could expand Pixel’s reach. The bolder base colors are likely to attract style-conscious buyers, while the refined Pro shades should appeal to professionals. Limited Fold colors could position it as a more exclusive product.
Launch Event & Availability
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Date: August 20, 2025
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Location: New York City (Made by Google 2025)
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Expected release: Late August in primary markets; regional rollouts in September.
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Pricing: To be confirmed during the event.
Final Thoughts
With the Pixel 10 series, Google is doing more than refreshing specs — it’s redefining its visual identity. Whether you gravitate toward Limoncello’s energy or Moonstone’s elegance, this year’s palette offers a distinct choice for every type of user.
As the August 20 launch approaches, keep an eye out for possible last-minute leaks — and potential region-exclusive colors.
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