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AppleCare One Debuts: Apple Bundles Device Protection Under One Unified Subscription
Apple has once again grabbed headlines, this time with the launch of AppleCare One—a major evolution in how customers can protect their devices. Announced from Cupertino on July 23, 2025, Apple’s new subscription plan rolls the company’s celebrated after-sales service into a single, simplified offering: multiple Apple devices, one monthly payment, all the support users have come to expect—and more.
A Modern Makeover to Device Protection
“Built on the trusted foundation of AppleCare+, AppleCare One extends that same reliability and makes it easier than ever to protect the products you love and depend on,” said Bob Borchers, Apple’s Vice President of Worldwide Product Marketing during the official announcement.
The service, priced at $19.99 per month, allows customers to enroll up to three eligible Apple products—think iPhones, iPads, Apple Watches—under a single plan. Additional devices can be added for $5.99 per month each, dramatically simplifying a process long defined by separate policies, renewal cycles, and confusion. Customers can sign up directly from their iPhone, iPad, or Mac, or by visiting an Apple Store.
What’s Actually Included?
AppleCare One carries forward—and expands upon—the comprehensive coverage hallmarks of AppleCare+:
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Unlimited accidental damage repairs (drops, spills, and more)
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Battery replacements if capacity drops below 80%
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24/7 priority expert support from Apple’s specialists
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Fast, Apple-certified repairs—often with in-store and mail-in options
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Theft and loss protection extending for the first time to iPad and Apple Watch, not just iPhone
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Device management upgrades: swap or trade-in a covered device, and the plan auto-updates
A game-changer for many: customers can now enroll devices up to four years old (if they're in “good condition”)—well beyond the previous 60-day sign-up window. A quick Apple diagnostic may be required for older devices. Apple headphones, including AirPods, can also be added if they are less than a year old.
The Why and the How
AppleCare One was designed to reflect a reality: users are more likely to be “all in” on the Apple ecosystem, juggling iPhones, iPads, watches, and laptops. Previously, users were forced into stacking multiple AppleCare+ policies per device, leading to higher costs and administrative headaches.
By consolidating device coverage, AppleCare One not only reduces costs (up to $11/month savings versus individual plans for iPhone, iPad, and Apple Watch) but also makes managing protection much more user-friendly.
Apple claims the plan is especially beneficial for users with high-end or multiple devices, offering compelling value and flexibility.
Experience, Trust, and the Bigger Strategy
AppleCare One doesn’t just enhance the service experience. It strengthens Apple’s wider services portfolio—a rapidly growing revenue stream that’s become central to the company's strategy as hardware sales growth slows. The plan joins the company’s expanding services ecosystem, which includes AppleOne (for bundles like iCloud+ and Apple Music).
For many, this signals Apple’s increasing focus on recurring subscription revenue, leveraging its reputation for customer service and device integration as a distinct market advantage.
Room for All Devices—With a Few Rules
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Any Apple device up to four years old (in good condition) can be covered
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Devices are added and managed through the customer’s Apple account
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If a covered device is traded in, the new one immediately takes its place in the plan
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Headphones can only be added if less than a year old
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Flexible add/remove options mean you’re never locked in beyond a month
How Is It Different From AppleCare+?
While AppleCare+ remains available for single devices (purchased within 60 days), AppleCare One provides a larger umbrella option—covering multiple devices, extending sign-up windows, and simplifying billing.
What People Are Saying
“AppleCare One is a logical, long-needed next step for device users with more than just a phone,” said Janice Mitchell, a Boston-based Apple customer. “Most of us are running two or three Apple gadgets these days. Anything that streamlines care and saves money is a win.”
Experts say the move is a natural fit as customers increasingly live in a multi-device world. “User experience is at the core of everything Apple does,” explained tech analyst Priya Mehra of Device Insight. “AppleCare One reduces administration, risk, and overall cost for loyal Apple users—an enticing value proposition.”
Still U.S.-Only—For Now
For now, AppleCare One is only available to U.S. customers. Apple has not announced an international rollout, though it’s widely expected as global service revenues climb.
The Takeaway
With AppleCare One, Apple aims to set a new standard for device protection, blending convenience, coverage, and customer care under one roof. As our reliance on multiple gadgets deepens, Apple’s new subscription may signal where consumer tech service plans are headed next.
As Apple’s Bob Borchers put it, “Simplicity, reliability, exceptional value—these are the pillars of AppleCare One. It’s about peace of mind, so every customer can focus on what matters most: creating, connecting, and living with the products they love.”
For more, visit the official AppleCare page or read the Apple Press Release and the Wikipedia entry on AppleCare+.